# Speed-to-Lead Automation > Speed-to-lead automation by JM Websites: every lead that comes in via your website or socials receives a personal reply within 60 seconds and is created in your CRM immediately. Your team gets a notification with context so follow-up can start right away. Source: https://jmwebsites.nl/en/automatisering/speed-to-lead --- Speed-to-Lead Automation | Response < 60 sec | JM Websites | JM Websites[Skip to content](#main-content)Automation · Speed-to-Lead # Respond to every lead within 60 seconds automatic, 24/7 The business that responds first wins the deal. The average response time in the Netherlands is over a day. We make it 60 seconds, without your team lifting a finger. [Request free design](/en/gratis-ontwerp)[← Back to all automations](/en/automatisering)21×more likely to qualify when responding within 5 min (Oldroyd/HBR)42haverage lead response time (HBR)60sour maximum response time01 ## Who is this for? Three typical situations where this automation pays for itself within months. 01 ### Service business / installation company A lead requests a quote on Sunday evening. Within 60 seconds they get a confirmation email with a link to book an intake or measurement appointment directly. 02 ### B2B / office Demo or contact request comes in. The lead is created in the CRM automatically, sales gets a Telegram notification with full context, and the lead receives an immediate first reply. 03 ### Webshop or service Customer sends a question via the contact form. The workflow sends an autoreply and internally routes the message to the right department, without anyone needing to actively wait on it. 02 ## What you gain ### Instant reply, even outside office hours Lead submitted on Friday at 11 PM? They receive a personal reply within 60 seconds, without anyone on your team needing to be involved. ### Routing based on who's coming in We add a layer that labels leads and routes them to the right person or sequence. Hot leads go through immediately, cold ones enter a nurture path. ### Plugs into your existing stack We connect to the CRM and inbox you already use. No extra tools, no double admin. ### Spam-proof by default reCAPTCHA v3, honeypot fields and rate limiting ensure only real leads trigger the workflow. The same system we use on our own site. 03 ## How we build it From first call to live in production. Transparent, predictable, no surprises. 01 ### Map the funnel Short call: where do leads come in (form, email, socials), what should happen with them, who gets which notification? 02 ### Build the workflow We build the workflow in n8n with all the integrations needed, CRM sync, email reply, Telegram notification for sales, optionally a calendar link. 03 ### Go live and monitor We push the workflow live and watch along for the first days. Issues get caught before any real leads are missed. 04 ### Tighten up After a few weeks we look at real leads to see what could be better, tighter routing, different copy, extra channels. Built withn8nCustom APIEmail + TelegramCRM integrationreCAPTCHA v3What does it cost?From€500+ €50 / month From €500 one-off for the base workflow on a site we built. Hosting and maintenance €50 per month. Combining with other automations or a website? We often bundle these together, it genuinely saves in practice. [Request a custom quote](/en/gratis-ontwerp)[Or send a message](/en#contact)04 ## Frequently asked questions How fast is the workflow live?A base version we typically build and test within 1 week. With extensive routing and multiple channels it takes a bit longer (around 2 weeks). We always give an honest estimate up front.Does this work on a site you didn't build?It can, but we prefer to implement it on a site we built ourselves. There we can wire it up cleanly without unexpected friction. On an existing third-party site it's usually more work, and the price will be higher than the €500 base.What if a lead submits twice?The workflow detects duplicates by email or phone and updates the existing CRM record instead of creating a new one. So your leads don't get the same email twice either.Can WhatsApp also be a reply channel?Yes, as an extra channel via the WhatsApp Business API. We'd build that in separately; it's not part of the base workflow by default. ## Goes well with this [ ### Follow-Up Sequences 80% of B2B deals close only after multiple touches. 44% of salespeople stop after one follow-up. A good sequence catches every lead that wasn't ready to buy immediately. ](/en/automatisering/follow-up-sequences)[ ### AI Chatbot Not a generic ChatGPT widget. A chatbot trained on your content, in your tone of voice, answering questions evenings and weekends included, and only based on information you provide. ](/en/automatisering/ai-chatbot) ## Want to see how this looks at your business? Request a free design, during the follow-up call we'll also discuss which automation would have the biggest impact at your business. [Request free design](/en/gratis-ontwerp)[Or send a message](/en#contact)